Most of the tech industry is aware that RIM/BlackBerry is losing ground in the sales of smart phones and this includes corporate purchased ones, a sector that they have traditionally dominated. With the mobile industry ever changing has initiated a lot of IT shop discussion on what the future holds for mobile phones within the corporate enterprise.
Could this be the future?
Recently, the VP of IS Infrastructure at a Midwest Healthcare System posed the scenario discussion below to several colleagues in order to solicit feedback on a project he did for his MBA class.
What would you do if you were in charge of all corporate cellular telephony decisions, and Microsoft came to us within the next year offering:
- Fully encrypted devices
- Device management using the same tools that manage your servers and desktops.
- Devices with more consumer appeal than RIM. (And a broader range of devices, now manufactured by HTC, ZTE and Nokia.)
- Per device license costs significantly lower than RIM.
- Excellent Exchange / Outlook integration.
- Better native cloud storage (whether public or private) integration than even Apple or Android.
The Opportunity is There
However History is Against Them
So What Strategy Should be Implemented for Microsoft & Nokia to be Successful?
- Challenge RIM in corporate environments via Exchange email and Office apps.
- Leverage Xbox Live gaming
- Embed Microsoft search, email, and messenger.
- Microsoft and Nokia partnership allows each firm to focus on areas of traditional strength, leverage an established partner for non-core competencies.
- Differentiate to avoid segmented competition within Android device maker space.
- Leverage Microsoft’s relationships with developers and development tools to jumpstart app market.
- Partnership provides with Microsoft with credible devices.
The Future will Require Businesses to Pick the least of all evils
Maybe the commonality between Windows Phone 7 and Windows 8 will allow Microsoft to become the clear cut leader
We recently tried to offer our Windows based product on a current generation Windows tablet computer to a large global enterprise and they absolutely refused to use Windows. They wanted iPads, so we had to write a native iPad application. I went into a phone store last week and asked if there is much interest in the Windows phone. They said no, everyone wants iPhone, BlackBerry or Android phones.This Christmas I will be buying an Android phone and a Macbook Pro to replace my current PC and smartphone.
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